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SalesKeys

SALESKEYS PLAYBOOKS

Turn best practices into repeatable execution

Use no-code playbooks to orchestrate Vera, Clara, and Victor—turning research, outreach, reply handling, and opportunity progression into a versioned, testable execution chain.

What SalesKeys playbooks can define

Triggers

What event starts the workflow?

Logic & conditions

What should happen under which conditions?

Human gates

Where should a person review, approve, or step in?

Actions

What should the Worker send, update, or escalate?

Versions

How does the workflow evolve over time?

Simulation

How will it behave before go-live?

Playbook editor
v2.1Edit
Trigger

1. New lead assignment

Vera · Research

2. Research & verify buyer

Condition

3. Fit score > 80?

Clara · Outreach

4. Create & send email

Signal

5. Detect positive reply

Victor · Progress

6. Create next action

END-TO-END PLAYBOOK EXAMPLE

One playbook from target market to opportunity next step

This global buyer acquisition example shows how three digital workers share context, hand off on conditions, and write every step back to CRM.

Example: North American industrial sensor buyer acquisition

Vera

STAGE 01 · RESEARCH & VERIFY

01

Build account and decision-maker context

A new-market task triggers Vera to research against ICP, territory, and exclusion rules.

  • Find manufacturers with 100–1,000 employees
  • Validate distributors and system integrators
  • Enrich decision-makers, email, and business signals

NODE OUTPUT

High-fit accounts + verified contacts + recommended angles

Clara

STAGE 02 · OUTREACH & INTENT

02

Run personalized outreach from research evidence

When fit reaches the threshold, the playbook gives Vera’s evidence and angles to Clara and starts a governed sequence.

  • Create a first email tied to industry signals
  • Branch follow-up by reply and non-reply state
  • Detect interest, objections, referrals, and opt-outs

NODE OUTPUT

Conversation history + reply intent + meeting or human-takeover signal

Victor

STAGE 03 · OPPORTUNITY PROGRESSION

03

Turn engagement into a clear next step

When Clara detects a positive reply or meeting signal, the playbook hands off to Victor with full research and conversation context.

  • Summarize needs, objections, and stakeholders
  • Create next action, owner, and due date
  • Update CRM stage and monitor stall risk

NODE OUTPUT

Actionable opportunity plan + CRM write-back + risk and follow-up alerts

3

Digital workers coordinated

6

Core execution nodes

2

Conditional handoffs

100%

Execution evidence retained

Thresholds, approvals, wait times, channel actions, and CRM write-back rules can all be configured, simulated, and versioned inside the playbook.

How playbooks work

Choose the motion

Pick the revenue motion to automate: acquisition, follow-up, qualification, or handoff.

Define triggers

Set what starts the workflow: new leads, stage changes, or signal detection.

Add workflow logic

Configure conditions, branches, timing, and actions.

Insert human gates

Add approval points for high-risk moves to stay compliant or escalate when needed.

Simulate before go-live

Test playbooks with realistic data and validate behavior before launch.

Launch and improve

Turn playbooks on, watch outcomes, and iterate from feedback.

No-code for operators—not only for developers

Playbooks are designed so revenue leaders, operators, and admins can shape how work runs without kicking off an engineering project for every change. Teams adapt faster, test safely, and refine execution without rebuilding the system each time.

Test before Workers touch real workflows

Before go-live, teams should see what would happen, review likely outcomes, and confirm where human gates or policy rules apply. That makes launches safer—especially when automating acquisition, follow-up, write-backs, or escalation at scale.

Most common scenarios for teams using playbooks

  1. Lead generation process setup

  2. Follow-up and reactivation

  3. Opportunity advancement & next-step guidance

  4. Approval and escalation workflows

  5. CRM write-back discipline

  6. Cross-team handoff

Design once. Reuse often. Improve continuously.